Case Studies
Capturing Flavor and Personality: The Story Behind Dirty Birds' Compelling Brand Video
Dirty Birds is not just a restaurant; it's a passion project driven by a love for food, drinks, and creating unforgettable experiences. Founded by industry veterans with a penchant for fried chicken and Southern fare, Dirty Birds aims to redefine the culinary scene in Omaha by serving high-quality scratch-made dishes in a vibrant atmosphere. Our mission with Dirty Birds was to expand their reach on social media and attract more customers to their restaurant by creating engaging video content that authentically showcased their brand identity.
Facing the challenge of authentically showcasing their unique atmosphere and personalities online, Dirty Birds reached out to Frame 83 for help. They wanted to stand out from the crowd and connect with potential customers on a deeper level.
We provided a comprehensive suite of services, including a 3 and a 1/2 minute custom brand video, several shorter reels for Instagram, text graphics, licensed royalty-free music, and animated versions of the Dirty Birds logo.
Our process began with in-depth meetings with the founders of Dirty Birds to understand their vision and personality, which reflected their love of hip-hop and challenging the status quo. We carefully planned the storytelling approach, opting for a blend of interviews and B-Roll footage captured within the restaurant's vibrant setting.
After gathering assets and establishing a timeline, we filmed interviews and B-Roll footage on-site, returning for additional shoots to ensure perfection. The culmination of our collaboration was a roughly 4-minute custom brand video that highlighted what makes Dirty Birds so special. Additionally, we created four custom reels derived from the main video for increased social media engagement.
Dirty Birds enthusiastically embraced the video content, featuring it prominently on their website and leveraging it to engage their audience on social media platforms. The positive reception from customers and followers has further solidified Dirty Birds' position as a beloved culinary destination in Omaha. In essence, our collaboration has not only elevated Dirty Birds' brand identity but also fostered deeper connections with their audience, driving increased foot traffic and solidifying their position as a beloved culinary destination in Omaha. It's been a privilege to play a part in Dirty Birds' journey, and we look forward to continuing to support their success. Stay Dirty indeed!
Bringing Ink to Life:
The Olivia McElroy
Experience
In the quiet and charming town of Fremont, Nebraska, the vibrant world of tattoo artistry found its muse in Olivia McElroy. Olivia, a talented tattoo artist working at Eternal Tattoo and Body Piercing, was ready to share her remarkable skills with the world. Nestled among the cornfields, her studio was a hidden gem, offering top-notch tattoo services. Her customers were mostly locals who appreciated her craftsmanship, but she yearned to reach a broader audience and let more people in on her artistic secret.
The mission was clear from the start: to unleash Olivia McElroy's tattoo talents and connect her with potential clients far and wide. Olivia had a calling, a yearning to show the world that her tattoo artistry was more than skin deep. She wanted to break free from the confines of her local bubble and showcase her remarkable skills to a global audience. The compelling event that brought Olivia and Frame 83 together was born out of a shared connection through mutual friends, who saw the potential for something extraordinary.
Olivia's dream was to leverage the power of social media and her website to reach as many tattoo enthusiasts as possible. She needed a partner who could capture the essence of her artistry and translate it into eye-catching content. Frame 83 took up the challenge, knowing that they had the opportunity to help Olivia make a real impact on her business.
Frame 83 delivered two exceptional pieces of content for Olivia McElroy. First, a 30-second social media ad was crafted, showcasing her artistic prowess in a way that could instantly grab the viewer's attention. It was designed to lure potential clients into her world and give them a taste of her talent. Second, they created a captivating 1-minute-plus interview video with B-Roll and titles, which found its home on her website.
The impact of Frame 83's work was nothing short of extraordinary. Olivia's social media presence received a significant boost, with the videos making waves on platforms like Facebook and Instagram. Within just a couple of weeks, Olivia had booked her calendar for the rest of the year, and the demand for her artistry kept growing. In fact, Olivia had to start slowing down on booking clients because she was booked out well in advance. The studio, once a hidden gem, was now the talk of the town and beyond.
Pixel Perfect Parody:
Frame 83's
Sony-PS5 Showcase
PlayStation has long been revered for delivering cutting-edge technology and top-tier gaming experiences to millions of enthusiasts worldwide. As devoted fans ourselves, we wanted to contribute our video content expertise to such a legendary brand. Enter the setting: the much-anticipated upcoming game, "Star Wars: Jedi Survivor," poised to make waves in the gaming universe. The mission was clear —to highlight and generate buzz around this epic space adventure, while giving a nod to the beloved PlayStation 3 commercials that captured hearts with their humorous charm. (This is a personal project, we don’t own the rights to Sony Playstation or Star Wars logos)
With the force guiding our creativity, Frame 83 set out to create an unforgettable video ad that would showcase "Star Wars: Jedi Survivor" in a light never seen before. Our challenge was to make one of the game's antagonist, the stormtrooper, the true hero of the story.
Armed with wit and charisma, the stormtrooper would recount his daily struggles on the Death Star while trying to evade the relentless protagonist of the game. We knew that to captivate the audience, we needed to breathe life into the stormtrooper, presenting him in a way that was unexpected and uproarious.
In true galactic fashion, our creative journey began with brainstorming an ingenious idea—an interview with the stormtrooper. We storyboarded to envision the video's aesthetics, aiming for a blend of humor and compelling storytelling. For the lead role, we found the perfect actor who donned the stormtrooper helmet while sporting everyday clothes, preserving his anonymity as he shared his tales.
Filming commenced, and we couldn't contain our laughter as the actor, empowered by a voice modifier in the helmet, delivered lines that had everyone in stitches. In a delightful twist, we spontaneously improvised outside shots featuring the stormtrooper shirtless, providing a hilarious juxtaposition that added another layer of amusement.